Position
Purpose:
The primary focus of the Director, Creative position is to direct the strategic
and tactical creative direction guidelines for the company and all of its
banners, and translate the company’s unique marketing strategies into simple,
consistent, memorable and actionable marketing communications. The position
requires an innate sense of creativity as well as superior leadership and
collaborative skills.
Key Responsibilities include, but are
not limited to:
• Content strategist. Champions and drives the strategic direction of company
initiatives and expression of our brands through creative expertise and
inspiration for design and copy.
• Leads the analysis of creative projects to clarify strategy, set timelines,
determine resources and need for additional information.
• Drives the creative development on high profile and high priority corporate
marketing communication projects.
• Manages the execution of creative deliverables with outside creative resources.
• Ensures that consumer insights are considered and incorporated into the
creative process. Participates in research projects and plays a key role in
strategy briefing sessions.
• Support efforts and provides guidance, support and ideas for improvement or
efficiency of strategic marketing solutions.
• Directs and mentors professional development of internal direct report and
external creative resources to create quality, on-strategy creative work with a
unified set of goals and accuracy standards.
• Influences and partners with advertising agencies and creative teams to
conceive and present new marketing campaigns to internal clients.
• Keep all marketing materials and presentations organized and available for
immediate reference.
Qualifications:
• Bachelor’s Degree or equivalent in Communications, Advertising, English,
Journalism, Visual Design or related field.
• 10 years of progressive retail marketing experience in an agency or in-house
agency environment.
• 5-7 years of supervisory experience that includes leading teams and taking
projects from concept to execution.
• Strong conceptual and strategic skills in the development of compelling
marketing communications.
• Thorough understanding of the print advertising creative process.
• Ability to provide creative feedback and assess the need for creative
refinements on a project and clearly articulate those refinements to creative
teams.
• Extensive experience interacting with senior leadership in order to gain
support, input and approvals.
• Superior project management skills and strengths in managing multiple
projects/deadlines.
• Ability to set priorities and be flexible in changing environments.
• Superior planning, organizational and decision-making skills.
• Extensive communication and presentation skills; confident and articulate.
• Strong understanding of the intricacies of visual and verbal brand standards.
• Ability to provide entrepreneurial leadership to cross-functional teams.
• Demonstrate the ability to perform well and remain organized under tight
deadlines.
• Outstanding interpersonal skills; ability to develop positive, professional
relationships with a diverse group - including executives, project stakeholders
and support teams.
• Strategic, solutions-oriented approach to problem solving.
• Travel Requirements: Moderate travel to all Divisions.
Respond to: Interested candidates are encouraged to submit a resume by visiting
http://hrd.safeway.com/careers/index.htm.
We foster an inclusive working environment where the different strengths and
perspectives of each employee is both recognized and valued. We believe that
building successful relationships with our customers and our communities is
only possible through the diversity of our people. And a diverse workforce
leads to better teamwork and creative thinking, as well as mutual understanding
and respect.
We provide employment, training, compensation, promotion and other conditions
of employment without regard to race, color, religion, sexual orientation,
gender identity, national origin, sex, age, disability, veteran status, medical
condition, marital status or any other legally protected status.
We support a drug-free workplace – all applicants offered a position are
required to pass a pre-employment drug test before they are hired.
AN EQUAL OPPORTUNITY EMPLOYER